In a market overflowing with car cleaning products, one Indian brand has managed to shine brighter than the rest — Shinero with its rapid growth, superior formulations, and commitment to making premium car care accessible, Shinero is quickly becoming a a big name among detailers, car enthusiasts, and daily drivers alike.
From Local Label to Market Leader
In just a short span, SHINERO has witnessed phenomenal growth, recording a 60% month-on-month sales increase and an impressive 700% rise in annual revenue. The brand’s expanding product line — from wax shampoos ,high-foam shampoos to waxes, polishes, glass cleaners, and tire dressings , microfibers — reflects its dedication to professional-grade performance with a focus on affordability.
While most car care brands in India rely on cheap formulations, SHINERO has built its identity around the philosophy of premium made affordable.Every product is designed to deliver detailing-studio results even for the everyday car owner — ensuring the perfect balance of shine, protection, and value.
Why SHINERO Stands Apart
What sets SHINERO apart is its science of detailing. Products like the Gloss Pro Wash & Wax Shampoo, enriched with high-quality carnauba wax, offer a long-lasting gloss and water-repellent protection.
Moreover, SHINERO’s formulations are eco-conscious, safe for paintwork, and efficient, minimizing water usage and avoiding harsh residues. With consistent quality and visible results, the brand has earned the trust of thousands of users across India.
Premium Door-to-Door Car Wash
SHINERO’s journey is only just beginning. The brand is now preparing to enter the car wash and detailing service sector,bringing professional, door-to-door car wash services to major cities.
This new venture will focus on delivering studio-quality detailing at home — combining convenience, premium products, and trained professionals to ensure every car gets the attention it deserves. Shinero’s goal is clear: to make top-quality car care a daily experience, not a luxury.
A Word from the Brand’s Visionary:
According to Siddharth Duhan, the driving force behind SHINERO, car owners must take car care seriously and stay informed about how their vehicles are maintained.
“Never rely blindly on automatic car washes,” says Siddharth. “Most of them use harsh detergents that strip away wax and damage paint over time. Always make sure to check what shampoo they’re using — it should be pH-balanced and paint-safe. And never underestimate the importance of using quality microfiber cloths — they make all the difference between swirl marks and a flawless shine.”
This focus on education and awareness is part of Shinero’s larger mission: not just to sell products, but to build a community of responsible and knowledgeable car owners.
The Road Ahead
As Shinero expands its reach, the brand’s commitment remains the same — innovation , quality and trust By blending advanced formulations with customer-focused services, Shinero is setting a new benchmark in India’s car care industry.
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